Digital Marketing Advisory Member

James McLennan

Active Term: 05/2024 - 05/2025

Areas of Expertise

• Understanding Customer Experience

Senior Information Associate

ExxonMobil

My background is in corporate libraries.  I have 21 years with ExxonMobil and have managed libraries for Chemicals and for Upstream Research.  Clients: traditionally R&D and Engineering, but now all of ExxonMobil – a huge complex, global company.  50 years ago, there were over 50 libraries / information centers, records centers – with a site / company focus.  Now there is 1 library.  Marketing is critical.  Marketing our collections (internal technical reports – the “corporate technical memory”), the eContent / databases that we purchase and steward, the skills, and capabilities that the staff possess.  Knowledge, information… data is an asset…  AI is here.  

ExxonMobil has a huge global presence – digital marketing is critical.  I am here to contribute.  I am here to learn!

---